A Brief History of Bubba

I aspire to “get rich” in the way that his brother Don talks about Bubba’s riches in the following “History … More

This “Reply & Buy” Email Sold Dozens of Four-Mailing Intro Programs for a Local Coupon Magazine

A “reply & buy” email may be different than sales emails you’re used to sending, longer and more detailed. But … More

“Night Flyer” Campaigns Are Rarely Used, Highly Effective B2B Demand Gen Tactic

“Night Flyer” campaigns are one of the most effective tactics I have used for reaching local business decision makers. The … More