80 books I’ve read since starting in TV and Digital Ads

I believe that, in order to best serve the clients who trust me to help them invest in marketing programs and the media companies that hire me to grow their advertising revenues, I need to be a media expert with deep knowledge of local marketing tools and tactics. While I have worked in local advertising all of my adult life, mostly in direct response digital and print media, I am relatively new to crafting television and omnichannel digital campaigns. To skill up for the role and keep my media and marketing knowledge current, I recently completed a BA that included a heavy load of courses at UT’s Stan Richards School of Advertising & Public Relations and an MS in Digital Audience Strategy at ASU’s Crokite School of Journalism and Mass Communications. The learning hasn’t stopped there. Since I graduated ASU and started working in local television and digital advertising a little over a year ago, I’ve read 80 books about advertising, industry verticals I serve, marketing, media business, media production, psychology, sales methodologies, and selling technologies.

Advertising (Television, Digital, Video)

Advertising Media Planning by Jack Sissors, Roger Barton, and David Smith

All-Inclusive TV by Chuck Hengel (3x)

Cowgirl Power by Gay Gaddis

Hook Point: How to Stand Out in a 3-Second World by Brendan Kane

Television Secrets for Marketing Success by Joseph Sugarman

Video Persuasion by Rick Cesari

Industry Verticals (Auto Dealers, Home Services, Restaurants)

Delivering the Digital Restaurant by Carl Orsbourn and Meredith Sandland

Driving Sales: What it Takes to Sell 1000 Cars per Month

Gross Deception by Dave Pollak

Home Service Millionaire by Tommy Mello

Internet Marketing & SEO for Contractors by Joshua Nelson and Dean Iodice

Restaurant Success by the Numbers by Roger Fields, CPA (3x)

The Ultimate Guide to Digital Marketing for Roofers by Chris Hunter

Marketing (Demand Generation, B2C, B2B)

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Creating Demand: Generating Cool, Custom Marketing Ideas by Gerardo Tabio and Sally Beamer

Growth Hacker Marketing by Ryan Holiday (3x)

Marketing Artificial Intelligence by Paul Roetzer and Mike Kaput

One Million Followers by Brendan Kane

They Ask, You Answer by Marcus Sheridan (4x)

The Cold Email Manifesto by Alex Berman and Robert Indries

Media (Business, Evolution, and Technology)

Binge Times by Dade Hayes and Dawn Chmielewski

Cable Cowboy by Mark Robichaux (3x)

Citizen Reporters by Stephanie Gorton

Call Me Ted by Ted Turner and Bill Burke (3x)

The Chief: The Life of William Randolph Hearst by David Nasaw (3x)

Ellen Browning Scripps: New Money and American Philanthropy by Molly McClain

The Evolution of American Investigative Journalism by James L. Aucoin

E.W. Scripps and the Business of Newspapers by Gerald Baldasty

Ghosting the News: Local Journalism and the Crisis of American Democracy by Margaret Sullivan

How the Internet Happened by Brian McCullough

The King of Content by Keach Hagey

Media Disrupted: Surviving Pirates, Cannibals, and Streaming Wars by Amanda Lotz

Over The Top: How the Internet Is (Slowly But Surely) Changing the Television Industry by Alan Wolk

Personal History by Katharine Graham

Ponderings of a PPC Professional by Kirk Williams

Portals: A Treatise on Internet-Distributed Television by Amanda Lotz

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile by Mike Prolux and Stacey Shepatin

Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (The MIT Press) by Michael D. Smith and Rahul Telang

Streampunks: YouTube and the Rebels Remaking Media by Robert Kyncl

Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet by Tim Hwang

Television: Innovation, Disruption, and the World’s Most Powerful Medium by Seth Shapiro

Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age by Michael Wolff (3x)

The Loudest Voice in the Room by Gabriel Sherman

The Metaverse by Matthew Ball

The Platinum Age of Television: From I Love Lucy to The Walking Dead, How TV Became Terrific by David Bianculli

The Publisher by Alan Brinkley

TV’s New Golden Age by Eric Williams

Up All Night by Lisa Napoli

Verizon Untethered: An Insider’s Story of Innovation and Disruption

We Now Disrupt This Broadcast by Amanda Lotz

Media Production

Adobe Premiere Pro Classroom in a Book by Maxim Jago

Edit Better: Hollywood-Tested Strategies for Powerful Video Editing by Jeff Bartsch

Grammar of the Shot by Christopher Bowen

Grammar of the Edit by Christopher Bowen

In the Blink of an Eye: A Perspective on Film Editing by Walter Murch

Picture Perfect Food by Joanie Simon


Flow by Mihaly Csikszentmihalyi, Ph.D. (3x)

Influence: The Psychology of Persuasion by Robert Cialdini, Ph.D. (2x)

Learned Optimism by Martin Seligman, Ph.D. (3x)

Nonviolent Communication by Marshall Rosenberg

Sales (Methodology, Strategy, and Tech)

ABM is B2B by Sangram Vajre and Eric Spett (2x)

The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson (5x)

The Challenger Customer by Matthew Dixon and Brent Adamson

Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales by Tony J. Hughes (2x)

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke

Media Selling: Digital, Television, Audio, Print, and Cross-Platform by Charles Warner, William Lederer, and Brian Moroz

Predictable Prospecting by Marylou Tyler and Jeremy Donovan (2x)

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler

Selling Local Advertising by Claud Whitacre

Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales by Mark Petruzzi (2x)

Seven Figure Social Selling: Proven Social Selling Scripts, Strategies, and Secrets to Increase Sales and Make More Money Today! by Brandon Bornancin

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes and Matt Reynolds

Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer by Jamie Shanks

SPEAR Selling by Jamie Shanks

Successful Local Broadcast Sales by Paul Weyland

Tech Powered Sales by Justin Michael (3x)

The Transparency Sale by Todd Caponi

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