Since I started working in Television and Digital Advertising at Spectrum Reach almost 9 months ago, I’ve read 55 books about advertising, industry verticals I serve, marketing, media business, media production, psychology, sales methodologies, and selling technologies.
Advertising (Television, Digital, Video)
Advertising Media Planning by Jack Sissors, Roger Barton, and David Smith
All-Inclusive TV by Chuck Hengel (3x)
Hook Point: How to Stand Out in a 3-Second World by Brendan Kane
Video Persuasion by Rick Cesari
Industry Verticals (Auto Dealers, Home Services, Restaurants)
Driving Sales: What it Takes to Sell 1000 Cars per Month
Gross Deception by Dave Pollak
Home Service Millionaire by Tommy Mello
Restaurant Success by the Numbers by Roger Fields, CPA (3x)
Marketing (Demand Generation, B2C, B2B)
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
They Ask, You Answer by Marcus Sheridan (4x)
Media Business, Evolution, and Technology
Cable Cowboy by Mark Robichaux (3x)
Citizen Reporters by Stephanie Gorton
Call Me Ted by Ted Turner and Bill Burke (3x)
The Chief: The Life of William Randolph Hearst by David Nasaw (3x)
The Evolution of American Investigative Journalism by James L. Aucoin
Ghosting the News: Local Journalism and the Crisis of American Democracy by Margaret Sullivan
How the Internet Happened by Brian McCullough
Media Disrupted: Surviving Pirates, Cannibals, and Streaming Wars by Amanda Lotz
Over The Top: How the Internet Is (Slowly But Surely) Changing the Television Industry by Amanda Lotz
Portals: A Treatise on Internet-Distributed Television by Amanda Lotz
Streampunks: YouTube and the Rebels Remaking Media by Robert Kyncil
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet by Tim Hwang
Television: Innovation, Disruption, and the World’s Most Powerful Medium by Seth Shapiro
The Loudest Voice in the Room by Gabriel Sherman
TV’s New Golden Age by Eric Williams
Verizon Untethered: An Insider’s Story of Innovation and Disruption
We Now Disrupt This Broadcast by Amanda Lotz
Media Production
Adobe Premiere Pro Classroom in a Book by Maxim Jago
Edit Better: Hollywood-Tested Strategies for Powerful Video Editing by Jeff Bartsch
Grammar of the Shot by Christopher Bowen
Grammar of the Edit by Christopher Bowen
In the Blink of an Eye: A Perspective on Film Editing by Walter Murch
Picture Perfect Food by Joanie Simon
Psychology
Flow by Mihaly Csikszentmihalyi, Ph.D. (3x)
Influence: The Psychology of Persuasion by Robert Cialdini, Ph.D. (2x)
Learned Optimism by Martin Seligman, Ph.D. (3x)
Sales Methodology, Strategy, and Tech
ABM is B2B by Sangram Vajre and Eric Spett (2x)
The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson (5x)
The Challenger Customer by Matthew Dixon and Brent Adamson
How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke
Predictable Prospecting by Marylou Tyler and Jeremy Donovan (2x)
Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales by Mark Petruzzi (2x)
Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes and Matt Reynolds
Successful Local Broadcast Sales by Paul Weyland
David W. Flash 
Reblogged this on Ad Guide Central Texas.
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