Valpak Advertiser Website From Wayback Still Hosts Wealth of Coupon Marketing Resources

The Valpak of Austin website I created years ago for a previous franchisee, similar to ones I created for San…

$0 to $950,000: Building a Book of Local Advertising Clients, the First 3,000+ Calls

I still have detailed sales activity reports from when I was getting started at Valpak and Elegant Living. The reporting…

One of the biggest factors in a Media Sales Pro’s success is focusing their efforts on the prospects most likely to…

Aaron Franklin of Franklin Barbecue talks BBQ and business at UT Austin. From his first brisket, to their first location behind…

Touch prospecting methodology differs from traditional “Cold Calling” in that the primary objective of a touch is to make a…

The biggest obstacle to overcome in convincing a good business that you KNOW you can help to sign on the…

The way in which an appointment to present an advertising program face-to-face with a prospective clients is set (outbound vs.…

Put Yourself In A Place To Succeed Get set up in a clean, quiet place that is free from distractions.…

Every time I see a law enforcement vehicle in Aggieland with the Crime Stoppers logo on it, I am reminded…

An advertiser might consider canceling a campaign that is “only” breaking even. While I would suggest ways to optimize the…