80 Books I Recommend for TV and Digital Ad Pros

I believe that, in order to best serve the clients who trust me to help them invest in marketing programs … More

Valpak Advertiser Website From Wayback Still Hosts Wealth of Coupon Marketing Resources

The Valpak of Austin website I created years ago for a previous franchisee, similar to ones I created for San … More

I still have detailed sales activity reports from when I was getting started at Valpak and Elegant Living. The reporting … More

One of the biggest factors in a Media Sales Pro’s success is focusing their efforts on the prospects most likely to … More

Touch prospecting methodology differs from traditional “Cold Calling” in that the primary objective of a touch is to make a … More

The biggest obstacle to overcome in convincing a good business that you KNOW you can help to sign on the … More

The way in which an appointment to present an advertising program face-to-face with a prospective clients is set (outbound vs. … More

Put Yourself In A Place To Succeed Get set up in a clean, quiet place that is free from distractions. … More

An advertiser might consider canceling a campaign that is “only” breaking even. While I would suggest ways to optimize the … More

The best way to grow a rewarding career as a Media Sales Professional is think of the long term, mutually profitable … More