The Valpak of Austin website I created years ago for a previous franchisee, similar to ones I created for San … More
Author: David Flash
$0 to $950,000: Building a Book of Local Advertising Clients, the First 3,000+ Calls
I still have detailed sales activity reports from when I was getting started at Valpak and Elegant Living. The reporting … More
Create a “Most Likely to Buy” Prospect List
One of the biggest factors in a Media Sales Pro’s success is focusing their efforts on the prospects most likely to … More
Aaron Franklin Talks BBQ and Biz at UT Austin
Aaron Franklin of Franklin Barbecue talks BBQ and business at UT Austin. From his first brisket, to their first location behind … More
“Touch Method” Walk-In Blitz, a Respectful Approach to Prospecting
Touch prospecting methodology differs from traditional “Cold Calling” in that the primary objective of a touch is to make a … More
Overcome Your Biggest Obstacle In Media Sales
The biggest obstacle to overcome in convincing a good business that you KNOW you can help to sign on the … More
Analyze Closing Ratios by Appointment Type
The way in which an appointment to present an advertising program face-to-face with a prospective clients is set (outbound vs. … More
Get The Most Out Of Your Phone Prospecting
Put Yourself In A Place To Succeed Get set up in a clean, quiet place that is free from distractions. … More
Flash Creates Brazos Crime Stoppers Logo, Helps Program Regain Solvency
Every time I see a law enforcement vehicle in Aggieland with the Crime Stoppers logo on it, I am reminded … More
FREE Customers! Why Continue a Direct Response Campaign That’s “Only” Breaking Even
An advertiser might consider canceling a campaign that is “only” breaking even. While I would suggest ways to optimize the … More
