Experience

Easy Phone Repairs and Sales – Digital Marketing Manager; Bryan, TX (2018 – Present)

Easy Phone fixes and sells phones, tablets, computers, and game consoles in Bryan – College Station.

• Optimized Google Ads account to raise click through rate from under 1 percent to over 9 percent while lowering average cost per click from $1.32 to under a dollar.
• Created search engine optimized website resulting in marked increase in organic ranking, from previously unranked to currently ranked top repair shop in Google results for search phrases like Phone Repair Bryan, TX.
• Built online store to allow customers to browse preowned phones, computers, tablets, and more at the Bryan store and enable online purchases for curbside pickup and local delivery.
• Integrated RepairDesk scheduling and estimating software and Mailchimp’s email marketing platform into the Easy Phone Repairs Shopify website.
• Publicized events and news to local media resulting in positive coverage on outlets like KAGS TV.

Texas Parks and Wildlife Department – Retail Operations Manager; Stonewall, TX (2021)

Responsible for the daily operations of the Lyndon B. Johnson State Park Store.

• Managed park store staff and a large retail inventory.
• Promoted a team-oriented working environment and customer-friendly store.
• Selected, ordered, and stocked merchandise.
• Assisted in formulation of park store operations and merchandise budgets.
• Complied with all applicable Texas State Agency, Division and Branch rules, regulations and procedures.

Media Lab 979 – Publisher; College Station, TX (1999 – 2018)

Media Lab 979 published print, online, and e-commerce media outlets including the Student Discount Handbook, Brazos Business, Brazos Home, The Scene, Eat BCS, Research Valley Press, Brazos VIP, and 365 Deals for U. Additionally, Media Lab 979 performed consulting and research projects for publishers across the United States.

• Conducted media sales and audience development experiments. Deployed tactics that proved effective to provide insights and drive results for consulting clients.
• Consulted and worked in-market for media operations from New Jersey to San Diego.
• Built an e-commerce daily deal site that sent $350,000 in payouts to businesses and sent over $25,000 in cash to charities.
• Contributions of cash, VIP vouchers, and ad space to community and student organizations exceeded $50,000.

Money Mailer – Corporate Markets Manager; Austin and San Antonio, TX (2014 – 2015)

Responsible for leading sales and operations in 7 corporate-operated Money Mailer franchise territories.

• Made all 7 previously struggling franchise territories profitable within 2 months; 4 months ahead of projections.
• Supported a team of 6 Marketing Consultants in signing over $750,000 ad contracts during the first 90 days.
• Wrote a Marketing Consultant Manual that was adapted by Franchise Development for use in franchisee training.
• Created a simple Sales Team KPI/KRI dashboard system that became the standard across all corporate owned markets.

Austin Elegant Living – Director of Sales and Marketing; Austin, TX (2013 – 2014)

Directed marketing tactics and signed key accounts for home services & improvement magazines mailed to the highest income single-family homes in the Austin, San Antonio, and Dallas-Fort Worth market areas.

• Designed rate card, map, media kit, industry-specific one-sheets, ad sales website, content-oriented consumer-facing website, and business-to-business direct-response marketing flyers, postcards, and emails.
• Taught sales, design, and administrative teams to use the CRM system to coordinate sales and service efforts while providing excellent data to fuel effective business-to-business marketing campaigns.
• Signed in excess of $500,000 per year in home service and home improvement advertising.
• Added over $200,000 per year in revenue to Valpak of Austin, an additional media outlet in our ownership group, by helping magazine clients translate their successful campaigns to the blue envelope.

Valpak of Austin – Marketing Director / Key Account Executive; Austin, TX (2006 – 2011)

Managed business-to-business demand generation programs and sold direct mail advertising programs to key accounts.

• Created in-depth educational website with sample ads, best-offers, consumer information, and best practices guides for prospective Valpak advertisers. The site generated 10-20 sale-ready leads per month for the Valpak sales team.
• Attended over 100 Valpak Coupon University courses in Louisville, Memphis, Tampa, St. Louis, and online. Courses covered topics ranging from coupon design best practices to crafting effective sales letters and telemarketing scripts.

Mailbox Money Magazine – Consultant / Sales Trainer; Princeton, NJ (2006)

Helped double sales in 2 mailings for an 80,000-circulation, digest-sized coupon magazine in Mercer County, New Jersey.

• Combed competitive media with sales team to create a database of prospects who were buying similar ad programs.
• Created process documents and training materials on pitching the right prospects, presenting the magazine, and closing.

Austin American-Statesman – Texas Gold Account Executive; Austin, TX (2005 – 2006)

Responsible for bringing new advertisers into Texas Gold, a monthly coupon magazine mailed to 265,000 homes published by the Austin American-Statesman newspaper.

• Built sales to exceed $30,000 per issue, starting without a base of existing accounts. Averaged 7 new clients per issue.
• Created new format and strategy to sell front covers that sold out in 5 days, adding over $60,000 in annual revenue.
• Tasked with training an Account Executive with declining sales. Her monthly sales doubled from $12,000 to $24,000.

College Station Scene – Sales Manager; College Station, TX (2002 – 2003)

Started a monthly entertainment publication to serve the College Station, TX market.

• Responsible for local advertising sales and managing racked distribution.
• Achieved sales of over $10,000 in first issue and increased sales to exceed $15,000 in last issue prior to selling my interest.