David Flash

Media Innovator // Growth Hacker

Reading List

…all leaders are readers. – Harry S. Truman

I have always taken President Truman’s words to heart. Following are some of my favorite books.

The 10X Rule by Grant Cardone f t

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy t

The Accidental Sales Manager by Chris Lytle t

The Accidental Salesperson by Chris Lytle t

Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble t and Shel Israel

Alexander Hamilton by Ron Chernow

Am I Being Too Subtle? Straight Talk from a Business Rebel by Sam Zell

The Autobiography of Andrew Carnegie by Andrew Carnegie

Being Direct: Making Advertising Pay by Lester Wunderman

Benjamin Franklin: An American Life by Walter Isaacson t

Boone by T. Boone Pickens, Jr. t

Broke Not Broken: Homer Maxey’s Texas Bank War by Broadus Spivey and Jesse Sublett

Call of the Mall: The Geography of Shopping by Paco Underhill t

Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky t

The Conversion Code by Chris Smith t

Creativity: The Psychology of Discovery and Invention by Mihaly Csikszentmihalyi

Crush It!: Why Now Is The Time To Cash In On Your Passion by Gary Vaynerchuk

Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age by Michael Hiltzik

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

Daring Greatly by Brene Brown

Ego is the Enemy by Ryan Holiday f t

The Everything Store: Jeff Bezos and the Amazon Age by Brad Stone

The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick

The Fish That Ate The Whale by Rich Cohen

Flash Boys: A Wall Street Revolt by Michael Lewis

The Four Hour Workweek by Tim Ferriss

FREE: The Future of a Radical Price by Chris Anderson

From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War
by Jerry Della Femina

The Gifts of Imperfection by Brene Brown

Growth Hacker Marketing by Ryan Holiday f t

Here Comes Everybody: The Power of Organizing without Organizations by Clay Shirky

Hey Whipple Squeeze This by Luke Sullivan

Indomitable Will: LBJ in the Presidency by Mark Updegrove

Influence: The Psychology of Persuasion by Robert Cialdini

The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson t

In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman

Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion by David Zweig

Jab Jab Jab Right Hook by Gary Vaynerchuk

The Launch Pad: Inside Y Combinator by Randall Stross

Man’s Search for Meaning by Viktor E. Frankl

Makers: The New Industrial Revolution by Chris Anderson

Master of the Game: Steve Ross and the Creation of Time Warner by Connie Bruck

Means of Ascent: The Years of Lyndon Johnson by Robert Caro

Meditations by Marcus Aureluis

Mindset: The New Psychology of Success by Carol Dweck

My Life by William Jefferson Clinton

Multiple Intelligences by Howard Gardner

The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century by Jeffrey L. Cruikshank

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy

The New New Thing: A Silicon Valley Story by Michael Lewis

The Obstacle is the Way by Ryan Holiday f t

Ogilvy on Advertising by David Ogilvy

Outwitting the Devil by Napoleon Hill

The Passage of Power: The Years of Lyndon Johnson by Robert Caro

Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday

On Becoming a Person: A Therapist’s View of Psychotherapy by Carl Rogers

Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz and Dori Jones Yang

The Power Broker by Robert Caro

Power Friending: Demystifying Social Media to Grow Your Business by Amber Mac

The Power of Vulnerability by Brene Brown

Power vs. Force: The Hidden Determinants of Human Behavior by Dr. David R. Hawkins

Psycho-Cybernetics by Maxwell Maltz

Ray & Joan: The Man Who Made The McDonald’s Fortune and The Woman Who Gave It All Away by Lisa Napoli

Remote: Office Not Required by David Heinemeier Hansson and Jason Fried

Sam Walton: The Inside Story of America’s Richest Man by Vance Trimble

The Search: How Google & Its Rivals Rewrote the Rules of Business & Transformed Our Culture by John Battelle

Selling the Invisible by Harry Beckwith

Self Compassion by Kristin Neff, Ph.D.

The Screwtape Letters by C.S. Lewis

The Snowball: Warren Buffett and the Business of Life by Alice Schroeder

Steve Jobs by Walter Isaacson t

The Structure of Scientific Revolutions by Thomas Kuhn

Superbosses: How Exceptional Leaders Master the Flow of Talent by Sydney Finkelstein

Swim with the Sharks Without Being Eaten Alive by Harvey Mackay

Tested Advertising Methods by John Caples

Think and Grow Rich by Napoleon Hill

This Time, This Place: My Life in War, the White House, and Hollywood by Jack Valenti

Titan: The Life of John D. Rockefeller by Ron Chernow

Trust Me I’m Lying by Ryan Holiday f t

UnLabel: Selling You Without Selling Out by Marc Ecko

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World by Brad Stone

Verbal Judo: The Gentle Art of Persuasion by Lee Fjelstad

Why We Buy: The Science of Shopping by Paco Underhill t

Without Their Permission: How the 21st Century Will Be Made, Not Managed by Alexis Ohanian

Wizard of Menlo Park by Randall Stross

Writing on the Wall: Social Media: The First 2,000 Years by Tom Standage

Zen Mind, Beginner’s Mind by Shunryu Suzuki

Zero to One by Peter Thiel

Have a book recommendation? Email me at dwflash@utexas.edu and I’ll check it out.

I seldom read anything that is not of a factual nature because I want to invest my time wisely in things that will improve my life… Novels have their place, but biographies of famous men and women contain information that can change lives. – Zig Ziglar

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