I’m over the moon to share some personal news with you all — I’ve recently stepped into the role of … More
Category: Local Marketing
EatBCS.com – Site for #BCSTX foodies serves 750,000+ views
EatBCS.com covered the Bryan-College Station cuisine scene from 2012 through 2018. In 2017, the site that catered to the Bryan … More
Valpak Advertiser Website From Wayback Still Hosts Wealth of Coupon Marketing Resources
The Valpak of Austin website I created years ago for a previous franchisee, similar to ones I created for San … More
FREE Customers! Why Continue a Direct Response Campaign That’s “Only” Breaking Even
An advertiser might consider canceling a campaign that is “only” breaking even. While I would suggest ways to optimize the … More
Marketing is Like Ranching, You Need a Good Fence
One of my favorite direct response experts, Dan Kennedy, once explained maintaining and growing a customer base by comparing it … More
Local Direct Response Ad Sales Is Like The Oil Business
The best way to grow a rewarding career as a Media Sales Professional is think of the long term, mutually profitable … More
A Brief History of Bubba
I aspire to “get rich” in the way that his brother Don talks about Bubba’s riches in the following “History … More
