An advertiser might consider canceling a campaign that is “only” breaking even. While I would suggest ways to optimize the … More
Category: Business
A Brief History of Bubba
I aspire to “get rich” in the way that his brother Don talks about Bubba’s riches in the following “History … More
“Night Flyer” Campaigns Are Rarely Used, Highly Effective B2B Demand Gen Tactic
“Night Flyer” campaigns are one of the most effective tactics I have used for reaching local business decision makers. The … More
David W. Flash 