The Non-Designer’s Design Book by Robin Williams explains, in plain English, the core, universal design principles necessary to portray an image of quality for our clients in the promotional ads we help create for them. The Non-Designer’s Design book is a fast read, overflowing with illustrations and useful tips for applying and explaining the principles of contrast, repetition, alignment, and proximity. After a couple hours reading this book cover-to-cover, you will look at the world through new eyes, from a design perspective. You will want to keep it around to read again and use as a reference.