When I worked with the Austin American-Statesman’s Texas Gold direct mail magazine, I wrote a media kit letter that ended up being utilized by the entire sales team. In a “Johnson Box” consisting of header and footer asterisk lines was the question that Texas Gold’s ideal clients would answer in the affirmative: Do you EXPECT your advertising to PAY FOR ITSELF?

Coupon advertisers track ROI and expect their ads to bring in sales to cover their advertising investment. This letter spoke directly to their hearts and checkbooks, and it consistently drove inquiries and orders for the Statesman’s direct mail magazine division where I worked as an Account Executive.

I have pasted the contents of the letter below and uploaded a word copy that you can download by clicking here.

Dear Prospect Name:

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Do you EXPECT your advertising to PAY FOR ITSELF?

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If so, Texas Gold Magazine, the full-color, glossy, direct mail, shopping magazine published by the Austin American-Statesman, is worth taking a closer look at.

Texas Gold delivers more “high interest” content for the consumer.  Featuring restaurants, home improvement, health & beauty, auto care, retail shops and so much more, Texas Gold has a thing or two for everyone.  This translates into more consumers placing a higher perceived value on the magazine, keeping and using it for a longer period of time.  Each magazine has a potential shelf life of six weeks or more.

Texas Gold delivers more distribution for your advertising dollar.  The magazine utilizes cooperative direct mail and its unique format to deliver your advertising message and special offers to more mailboxes for far less money than most direct mail products in the Austin market.  Your ad in more mailboxes means more new customers walking through your doors and ringing your phones.

Texas Gold delivers the homes you want to reach.  It is mailed to over 250,000 homes in suburban Austin ten times a year.  Distribution is strategically zoned into five local magazines of approximately 50,000 homes each to allow your ad to reach the potential customers closest to your business or best suited to your target customer demographics.

It all adds up to advertising that works.  Since the majority Texas Gold ads feature tracking devices, our clients can track profit dollars brought in by their ad.  In most cases, our advertisers renew because Texas Gold is paying for itself and bringing in a nice profit!

Please take a look at the enclosed media kit and call me directly at 979-587-2828 if I can answer any questions or be of service to you.

Sincerely,

David W. Flash
Account Executive